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業務介紹
INTRODUCTION
幫助品牌更加全面和完整地管理消費者行為與體驗，更有趣地展現互動內容、整合優勢資源，不斷積累和沉淀用戶關系、提升用戶體驗，實現營銷目標。
Helps brands manage consumers' behavior and experience in a more comprehensive and complete way. Reveal interaction content in a more interesting way, optimize advantageous resource，continue accumulating and precipitating uers' relationship & experience, and achieve marketing target.
新媒體賬號運營
New Media
Account Operation

建立品牌DNA與人設，拉新、留存、轉化全流程運營，做有態度的內容，聚集起人氣與共鳴，打造專屬品牌的私域流量，深度挖掘消費者興趣，進而創造記憶點和分享動力。

Creat brands' DNA and IP, full process operation including: attracting new uers, user retention and user converstion. Create content with attitude, gather populartiy and resonance. Create the exclusive private traffic for brands, deeply dig the interests of consumers, create memories, and share motivation.

智選KOL投放
Smart
KOL Launch

基于大數據分析，多維度評估KOL的真實傳播力，并進行投后數據分析及優化思考，發現和挖掘自媒體的價值，小V也能產出效果

Based on big data analysis, multi-dimensional evaluation of the true communication impact of KOL, analyse, optimize and think deeply of after-launch data. Discover and explore the value of We Media. Small bloggers can also produce performance.

傳播策略
Communication
Strategy

根據客戶目標，進行深度行業洞察、競品營銷動作調研、市場動向分析及基于DMP的TA偏好洞察，打造完整清晰的品牌社交媒體溝通策略及傳播方案。

According to customer target, create a complete and clear brand social media communication strategy and plan with deeply market insight, competitor marketing research, market trend analysis and TA preference insight based on DMP.

創意設計
Creative
Design

基于品牌調性進行主視覺體系搭建及視覺延展，包括KV、海報、H5、條漫、長圖、動態視覺等，讓創意的發力點更有高度，也更貼近消費者喜好。

Create the main visual system and visual extension based on brand features, including KV, poster, H5, mini comic, long picture, dynamic vision, etc., to make the point more creative and more close to the preferences of consumers.